Igniting the fire – the Amped Up Marketing & Communications story

Natalie Coulson in red flowy dress

I’m always curious about how businesses and brands came to be. When did the first spark of inspiration happen? Was it part of a natural progression or did an event ignite the fire? Once the fire was ignited, how did the flame continue to burn? What fuelled the fire? As it’s holiday time, I’ve just […]

What is messaging?

Typewriter showing blank paper

How developing clear messaging will help you grow your business As a business owner or brand custodian it’s natural to feel passionate about the solutions you provide and the vast features and benefits of your services or products. You’ve listened to your customers, observed market trends, identified pain points and worked hard to provide something […]