What is messaging?

Typewriter showing blank paper

How developing clear messaging will help you grow your business As a business owner or brand custodian it’s natural to feel passionate about the solutions you provide and the vast features and benefits of your services or products. You’ve listened to your customers, observed market trends, identified pain points and worked hard to provide something […]

The 3 reasons sales and marketing teams need to align

Sales and marketing teams across most industries have long seen a great divide. This misalignment has disadvantaged organisations, who have missed valuable opportunities to meet their objectives. Strangely within a business, just in case we all forgot, we are all there with the one common goal: to increase sales and company revenue whether we like […]