What is the difference between your personal and business brand?
I have a confession to make. I really sucked at branding when I first went into business on my own. I’d been so used to working with large brands in the magazine industry over the course of 16 years – as both a Journalist and then Account Manager. In those roles I rocked up, learnt the […]
So, you’re a new Entrepreneur – or you’d like to make the leap
I took a moment to look back at the images I captured on my phone circa October, 2016. It’s the time I made the leap from the corporate world into Entrepreneurship. What I found was a mix of joy (ok it felt like a holiday) and fierce determination.. (OK, why so serious?!) Yep… I’m looking […]
Navigating change like a Boss
Change. It can sneak up on us, or it can be warmly anticipated. It can be exciting or catch us completely off guard. We all handle it differently. There have been times when I’m so out of my comfort zone, or I want the opportunity so intensely, I jump in headfirst. Sometimes this is a […]
Igniting the fire – the Amped Up Marketing & Communications story
I’m always curious about how businesses and brands came to be. When did the first spark of inspiration happen? Was it part of a natural progression or did an event ignite the fire? Once the fire was ignited, how did the flame continue to burn? What fuelled the fire? As it’s holiday time, I’ve just […]
Personal Branding
Why taking the time to build a powerful personal brand is so worthwhile What comes to mind when you think of branding? Is it the brand of a large corporation like Apple, Toyota or McDonalds? Or perhaps it’s a luxury brand like Dior, Louis Vuitton or Prada? These are epic international brands. They are household […]