Urban Shaman

Influencer marketing campaign – to educate and build profile

We worked with Energy Healer, Gina Yallamas to develop and implement an Influencer Marketing strategy designed to educate corporate women about how energy work can alleviate stress. Gina also wanted to make her energy work feel more accessible to Sydney-based women.

We recruited high profile female content producers, influential among corporate Sydney women aged 25 to 49 for a campaign involving:

  • Posts from Australian models, a high-performing real estate agent and a fitness star. Energy healing was promoted as an option for managing health, making it more approachable for women less inclined to seek alternative health treatments.

Results

Provided Gina with an uptake in client bookings and educated a more mainstream audience about energy healing – with content she can continue to use on her own website and platforms.