Snowy Air Conditioning and Electrical

Brand exposure, blogging & social

We worked with Owner Paul Jarvis to advise on brand direction and how to create blog posts and organic social media content to drive business growth.

Once branding was in place, we advised on how to reach target customers in western Sydney:

  • Sponsoring local sporting teams
  • Providing a sponsored beer mat for pubs in the area with high traffic
  • Branded items were given away at networking events in the area

Social media focused on:

  • Strategically-timed Facebook live videos
  • Creative storytelling using branded images and behind the scenes shots to showcase Snowy’s service and values
  • Regular contribution to Facebook groups popular with Snowy’s target market

Results

Snowy became well known in the area it serves, turnover increased 50% year on year. Additional staff hires and higher quality jobs were secured.