BETA testing & app launch

Onus, a tech start-up in the healthcare space, wanted to BETA test and launch their app. While focused on the health vertical, their target market was too huge to tackle in one go.

We workshopped a more focused target audience demographic, researched keywords to understand trends and recruited BETA testers for product testing. We then launched a content marketing strategy for a soft app launch involving:


Established a network of international chronic pain supporters, new app signups and Influencers keen to continue on as Onus ambassadors.