What is the difference between your personal and business brand?
I have a confession to make. I really sucked at branding when I first went into business on my own. I’d been so used to working with large brands in the magazine industry over the course of 16 years – as both a Journalist and then Account Manager. In those roles I rocked up, learnt the […]
Igniting the fire – the Amped Up Marketing & Communications story
I’m always curious about how businesses and brands came to be. When did the first spark of inspiration happen? Was it part of a natural progression or did an event ignite the fire? Once the fire was ignited, how did the flame continue to burn? What fuelled the fire? As it’s holiday time, I’ve just […]